Pulled from Amplitude 5s ago · 6:43 AM UTCAmplitude’s data cutoff: 5:43 AM UTC
v2.3 is live. Let’s see if it moved.
v2.2 baseline frozen at May 16–25 (390 starters · 6.92% end-to-end). Comparing to live v2.3 numbers since Wednesday May 27. v2.1 + v2.0 + retired Lovable flow sit in the historical band below.
Scoreboard · End-to-end conversion
v2.3 is −0.2pp behind the v2.2 baseline.
v2.2 baseline · frozen6.9%390 starts · May 16 – May 25 · v2.2 baseline
−0.2ppGap to close
v2.3 current · live6.7%789 starts · since May 27
Step-by-step · v2.2 baseline → v2.3 current
One card per position · cumulative rates show how the scoreboard math is built
Step 101of 7
Provide topicOpen text input
v2.2 baseline
390starters · May 16 – May 25 · v2.2 baseline
v2.3 current
789starters · since May 27
Cohort size789 vs 390v2.3 vs v2.2 starter cohorts. Apples-to-apples once v2.3 has ~50+ starters.
Step 202of 7
Cast the heroUpload photo + name + traits (3 fields)
v2.2 baseline
64.1%from prior step
Cumulative64.1%of starters
Median3m 24sto next step
v2.3 current
67.8%from prior step
Cumulative67.8%of starters
Median3m 13sto next step−11s faster
Ahead by+3.7ppv2.3 beats v2.2 at this step.
Milestone 103of 7
Plot details form6 fields, now after hero
v2.2 baseline
57.2%from prior step
Cumulative36.7%of starters
Median1m 44sto next step
v2.3 current
55.0%from prior step
Cumulative37.3%of starters
Median1m 34sto next step−10s faster
Gap to close−2.2ppv2.3 below v2.2 at this step.
Milestone 204of 7
Plot generation + reviewAI returns plot; user advances
Paywall cohort: subscribers and credit-holders bypass /story-creation/payment, so M4 + Finish only count anonymous-or-no-credits users.
Ahead by+4.3ppv2.3 beats v2.2 at this step.
Finish07of 7
Initiate checkout · paywall cohortClick pay/proceed · auth-gated · only fires for users prompted to pay
v2.2 baseline
47.4%from prior step
Cumulative6.9%of starters
v2.3 current
44.5%from prior step
Cumulative6.7%of starters
Median—to next step
Gap to close−2.9ppv2.3 below v2.2 at this step.
Conversion split
After click-to-checkout
70.4% total conversion
Subscribe1629.6% of starters
·
One-off story2240.7% of starters
·
Free redeem00.0% of starters
54 unique users clicked to checkout. The split shows where they ended up: Subscribe (recurring), One-off story (single purchase at the creation gate), and Free redeem (anonymous-flow credit spend). Two latent paths (credit pack, trial start) are not active in this window — they will auto-render here when they fire. Revenue display deferred to v2.
Saw the offer71hardcover_review_opened · Amplitude
→
Clicked checkout4259.2% of viewers
→
Completed34$1,260.16 · 47.9% closed-loop
v2.3 era only (since May 27): 16 orders · $626.34 revenue — Shopify only (Amplitude sample too thin to display)
Upstream (review + checkout) from Amplitude. Completed orders + revenue from Shopify Orders API directly — bypasses the Amplitude hardcover_purchased webhook, which silent-no-ops when the buyer’s Shopify checkout email doesn’t match a Nookly account (most orders). Backend fix pending; in the meantime this number is truth.
Three prior flows live here for long-arc context. Lovable Story Builder 1.0 ran 9.00% end-to-end on 533 starters (Apr 1–16 · pre-internal-filter). StoryBuilder 2.0 ran 4.89% on 143 starters (Apr 18–28 · v2.0 archive). StoryBuilder 2.1 ran 4.56% on 394 starters (Apr 29 – May 14 · v2.1 archive). Internal-team activity is in the retired numbers but excluded from v2.x — true customer-only gap is smaller than the headline implies.
Lovable 1.0 per-step conversion · step over prior
Step 1—Choose story type
Step 258.9%Plot details form
Milestone 178.0%Plot generation + review
Milestone 262.9%Cast the hero
Milestone 374.0%Supporting cast
Milestone 478.1%View checkout page
Finish53.9%Initiate checkout
StoryBuilder 2.0 per-step conversion · step over prior